John talks with Pam Didner about her forthcoming book, Effective Sales Enablement, and why integrating your sales and marketing efforts can help both teams achieve greater success.
Original article: Why Sales and Marketing Need Each Other
John talks with Pam Didner about her forthcoming book, Effective Sales Enablement, and why integrating your sales and marketing efforts can help both teams achieve greater success.
Original article: Why Sales and Marketing Need Each Other