In August of 2025, Apple TV+ raised its subscription price from $9.99/month to $12.99/month (the yearly price of $99.99, which works out to a little over $8/month, remained the same). With so many streaming services out there, it’s understandable if people looked at that and decided to forego their memberships, or maybe never to start one. But Apple TV+ is quietly becoming one of the best streaming services around, slowly replacing HBO as the home of prestige TV. Its growing library of content more than justifies the price.
Source: 10 hidden gems on Apple TV+ that actually justify the price hike
