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HomeNewsWhat’s in a name? Trump’s vainglorious branding stunts point to underlying phobia

What’s in a name? Trump’s vainglorious branding stunts point to underlying phobia

The US president has always believed in the power of his brand. But as far as legacies go, sticking your name on everything is perilously impermanent.

Source: What’s in a name? Trump’s vainglorious branding stunts point to underlying phobia

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