THE Department of Trade and Industry (DTI), through its Bureau of Market Development, Promotion, and OTOP (DTI-BMDPO), invites the
public to enjoy holiday shopping with more heart and meaning at the 2025 DTI Bagong Pilipinas Christmas Village.
The festive marketplace runs from Dec. 23 to 28 at the Megatrade Halls 1–3 of SM Megamall in Mandaluyong City.
Designed as a relaxed lifestyle destination, the Christmas Village brings together over 200 Filipino micro, small and medium enterprises from across the regions, offering shoppers a refreshing alternative to crowded malls and rushed gift buying.
It is a place where holiday shopping feels intentional, enjoyable and deeply connected to Filipino creativity.
Each product reflects the craftsmanship, stories and values of Filipino entrepreneurs, many of whom are family-run or community-based enterprises.
The Village encourages shoppers to pause, explore and rediscover the simple joy of choosing gifts with care.
These items are ideal for gift exchanges, family gatherings, and presents meant to be remembered long after the holidays.
DTI Assistant Secretary Nylah Rizza Bautista, supervising head of the DTI Competitiveness and Innovation Group, said the Christmas Village reflects what holiday shopping should truly be about.
“Christmas is a time for connection and thoughtful giving. The Christmas Village allows shoppers to choose gifts with intention, while directly supporting Filipino MSMEs and the communities behind them,” she said.
With more than 200 MSMEs participating, shoppers can easily find options that suit different tastes and budgets. Each purchase becomes part of a larger story of support, resilience and shared celebration.
The Christmas Village also highlights products aligned with the Tatak Pinoy strategy,
These Tatak Pinoy finds demonstrate that Filipino creativity is dynamic and forward-looking.
They show that local brands can inspire pride and confidence, making them natural choices for meaningful holiday gifting.
Every purchase at the Christmas Village helps sustain livelihoods and strengthen local economies across the regions.
By choosing Filipino-made products, shoppers contribute to a more resilient MSME sector while celebrating the season in a meaningful way.
Source: DTI Bagong Pilipinas Christmas Village 2025 ushers in holiday shopping with purpose
