China’s biggest tech groups and a clutch of fast-rising consumer electronics brands are battling for coveted sponsorship slots at the Spring Festival Gala, as intensifying competition in artificial intelligence turns the country’s most watched television broadcast into a rare nationwide marketing battleground.
Major players including ByteDance, Tencent Holdings and Alibaba Group Holding had all held discussions with state broadcaster China Central Television (CCTV) over high-stakes partnership…
Source: Tech giants go prime time in the fight for China’s biggest audience
