Founded in 2023 by Zoey and Derry, Saunassa has grown from a single local Nordic spa into one of Cornwall’s most successful wellbeing businesses – and now, in under two years, into a franchise-ready brand.
Cornwall, England, United Kingdom, January 13, 2026 — Founded in 2023 by Zoey and Derry, Saunassa has grown from a single local Nordic spa into one of Cornwall’s most successful wellbeing businesses – and now, in under two years, into a franchise-ready brand.
Since opening its doors in Newquay, Saunassa has welcomed over 20,000 visitors and built a community of more than 200 members, proving strong and consistent demand for accessible sauna and cold-water therapy. What began as a grassroots local concept has rapidly evolved into a scalable business model, underpinned by strong financial performance and clear operational systems.
However, the real catalyst behind Saunassa’s growth has been its impact on people’s lives. The spa has become a vital community space, supporting physical recovery, mental wellbeing, and meaningful social connection – a balance of purpose and profit that caught the attention of Oltco owners Johnny Pearce and Tom Stringer.
Both two-time British Franchise Award winners, Pearce and Stringer were approached by Zoey to explore franchising the Saunassa model – an opportunity they quickly recognised as rare.
Johnny Pearce commented: “I’m a busy guy, but this was a model we simply couldn’t say no to. The positive impact Saunassa has on people’s lives, alongside its clear potential to scale within the wellbeing sector, made this a no-brainer for us.”
The deal marks the official launch of the Saunassa franchise, with an initial focus on Cornwall-based locations, targeting operators and landowners who want to bring a proven, community-led wellness concept to their area.
With systems refined, demand proven, and award-winning franchise expertise behind it, Saunassa is positioning itself as a standout example of how a local startup can scale into a franchise brand in under two years – without losing its soul.
For more information and the Saunassa franchise brochure:
Source: From local startup to franchise in under two years – Saunassa signs the deal
