Spotify has introduced the Experiments with Learning (EwL) metric on top of its Confidence experimentation platform to measure how many tests deliver decision-ready insights, not just how many “win.” EwL captures both the quantity and quality of learning across product teams, helping them make faster, smarter product decisions at scale. The outcome must support one action: ship, abort, or iterate.
By Olimpiu Pop
Source: Beyond Win Rates: How Spotify Quantifies Learning in Product Experiments
