Pew data shows AI awareness at near-saturation—virtually everyone has heard of generative AI.
But depth varies: men report hearing “a lot” more than women. Younger cohorts show deeper engagement.
The “capability overhang”—gap between what AI can do and what people do with it—exists from incomplete exploration, not ignorance.
Source: Pew Research Center
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Source: Pew: AI Awareness Hits Near-Saturation Among US Adults
