On January 14, 2026, Google launched Personal Intelligence—an AI feature that connects information from Gmail, Google Photos, and other apps to provide personalized answers in Gemini. The feature directly challenges Apple Intelligence.
What Personal Intelligence Does
Gemini 3 can now “reason across your data to surface proactive insights”:
- Connect information across Gmail, Photos, and other Google apps
- Provide personalized answers based on your data
- Surface proactive insights you didn’t ask for
Availability
- Google AI Pro and AI Ultra subscribers in the U.S. first
- Coming to AI Mode in Google Search
- Off by default—users must opt in
The Apple Connection
In a surprising twist, Apple announced it chose Google to power its AI features, including a major Siri upgrade expected later this year. Personal Intelligence may be the foundation for that partnership.
Privacy Considerations
Google is making Personal Intelligence opt-in, recognizing that AI accessing personal emails and photos requires explicit user consent. This contrasts with more aggressive data collection approaches.
Source: CNBC
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Source: Google Launches Personal Intelligence in Gemini: Challenging Apple Intelligence
